This text is a part of a sponsored collection by EZLynx.
As we shut out 2025, it has been unbelievable to witness the brand new methods AI and expertise proceed to rework and be utilized throughout all facets of the insurance coverage lifecycle — from consumer servicing to managing electronic mail communications and summarizing key account data. It’s an thrilling and pivotal second for the business, and I’m thrilled to step into the position of SVP and Basic Supervisor at EZLynx.
Over the previous 12 months at Utilized Techniques, I’ve had the privilege of main Inside Gross sales, Account Administration, Enterprise Improvement, and Alliance Partnerships. This expertise allowed me to attach with so many unbelievable clients, companions, and staff members, deepening my appreciation for what makes EZLynx actually particular: a shared dedication to empowering impartial brokers to be twice as productive and thrive via considerate, sensible instruments.
In the end, we all know we’re delivering on our promise when companies not solely select EZLynx to energy their enterprise however proceed to stay with us — and the outcomes communicate for themselves. We’re significantly proud that the common tenure of EZLynx clients is ten years, a outstanding milestone in an business the place long-term expertise partnerships are sometimes unusual.
For this reason we’ve made it our mission to repeatedly add worth for our company companions, guaranteeing they’ve the instruments and assist wanted to develop and succeed to allow them to proceed to compete, win, and thrive. Whereas we’ve made great progress in serving to companies function extra effectively and strengthen their enterprise, however we all know there’s nonetheless extra work to be completed.
Right here’s what we centered on in 2025 and what I’m most excited to proceed constructing on:
EVA™ (EZLynx Digital Assistant), our built-in assistant that assist companies work smarter, has been upgraded with new capabilities to avoid wasting you time and cut back busywork. With options like Account Summarization, brokers can shortly view overviews of consumer exercise, whereas EVA Content material Help takes the guesswork out of drafting skilled consumer emails with AI-generated copy. After-Hours Textual content Replies now enable automated messages to be despatched even when brokers are off the clock, serving to drive consumer retention and guaranteeing purchasers all the time really feel linked.
At EZLynx, we all know how pricey and sophisticated industrial liens submissions will be, so we got down to simplify the method. This 12 months, we launched EZLynx’s new single-stream industrial traces workflow, offering a unified, repeatable path for submissions that makes the method seamless. With embedded industrial traces ranking (typically out there in Q1), brokers can entry real-time quotes straight throughout the workflow. Automated ACORD kind era ensures paperwork are pre-populated and prepared for carriers, decreasing errors and saving useful time.
Staying linked with purchasers and rising your ebook of enterprise stays a high precedence. In 2025, we expanded our consumer communication instruments with dynamic personalization for textual content messaging, permitting brokers to incorporate client-specific particulars like names or assigned producers in SMS messages. Updates to our electronic mail campaigns now embody step-by-step workflow guides, making it simpler than ever to arrange, schedule, and ship automated campaigns. Moreover, our new one-click Google Evaluation requests allow brokers to immediately request consumer evaluations after key interactions, capturing constructive suggestions whereas it’s high of thoughts.
Our Buyer Success staff continues to be deeply dedicated to empowering company progress. This 12 months, we launched a set of interactive webinars protecting matters equivalent to risk-proofing your company, industrial traces improvements, and renewal finest practices. We additionally expanded our assist article library and launched EVA Product Help, an AI-powered software that helps brokers seamlessly navigate EZLynx options in real-time.
To our clients, companions, and all the EZLynx and Utilized neighborhood — your collaboration, ardour, and dedication encourage me on daily basis. I’m extremely enthusiastic about what’s forward for EZLynx and the alternatives we’ve got to proceed driving innovation and influence throughout the business. Along with our gifted staff, we’re centered on serving to impartial companies develop, evolve, and turn out to be twice as productive.
Sincerely,
Rob Bourne
SVP and Basic Supervisor, EZLynx
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