Rework Your Company with EZLynx E-mail Content material Help

This publish is a part of a collection sponsored by EZLynx.

For unbiased brokers, crafting the right electronic mail—whether or not it’s for a brand new policyholder, a renewal reminder, or a advertising marketing campaign—may be surprisingly time-consuming. Ensuring each message hits the mark can eat into helpful time and rapidly develop into a irritating drain on productiveness.

A study by We Are Talker and Slack discovered that the typical small enterprise worker spends greater than 10 hours per week drafting emails. In the meantime, McKinsey studies that 28% of the typical workweek is dedicated to managing emails. Over the course of a month, or a yr, that’s a staggering period of time spent writing content material that purchasers won’t all the time learn.

That’s the place EZLynx’s Digital Assistant (EVA) is available in. Whether or not you’re reaching out to particular person purchasers or constructing out bigger campaigns, EVA Email Content Assist leverages the facility of AI and integrates seamlessly with the EZLynx administration system that will help you craft efficient messages in seconds.

Attending to Know EVA: E-mail Content material Help

So how does it work? To get began, EVA will immediate you to decide on the tone of your message: informal or formal. Then, you’ll choose the specified size—quick, medium, or lengthy. From there, merely enter a couple of key phrases or a brief immediate that describes the subject of your required message. You’ll be able to sort your request identical to you’re chatting with a coworker. You would possibly ask: ‘Craft me an electronic mail about upcoming coverage renewals’ or ‘Create an electronic mail for the next matter: umbrella insurance coverage.’ When you’re prepared, click on the ‘Write’ button and EVA will immediately generate a elegant electronic mail.

For Invoice Richards, Chief Options Officer of Neighborhood Insurance coverage LLC, the ready-to-send nature of EZLynx’s E-mail Content material Help instrument saves him helpful time he would in any other case spend brainstorming and modifying emails from scratch. “I wished to put in writing an electronic mail to considered one of my purchasers about voluntary advantages, so I simply made a rapid request to the AI,” he defined. “It gave me a bullet-point checklist of all the pieces I used to be in search of, and I had an electronic mail able to go that required little or no tweaking.”

You may be pondering, ‘assist with writing emails sounds nice—however what if I don’t even know what matter I need to write about?’ EVA E-mail Content material Help has an answer for that too. When you’re caught on what to put in writing—whether or not it’s to a person consumer or a part of a mass advertising electronic mail—the characteristic’s built-in Content material Template Library is right here to assist spark inspiration, making it straightforward to get began even once you’re uncertain the place to start.

EVA’s Content material Library affords a variety of prompts, from welcoming new purchasers to your company and group engagement emails (like showcasing how your company offers again), to gross sales and service-oriented messages, together with recommendations on explaining underinsurance or serving to purchasers get probably the most safety from their dwelling and auto insurance policies. Merely choose a subject, and the system will prefill the ‘Ask EVA’ part with a urged immediate you should use as-is or customise to higher fit your wants.

Establishing a Constant Tone and Type

Whereas EZLynx’s E-mail Content material Help is a robust time-saver, it additionally performs an important position in making certain consistency throughout your company’s communications—each in frequency and tone. By saving you time, EVA will show you how to to achieve out to purchasers extra typically, rising engagement and constructing belief as purchasers see you as a dependable skilled all the time looking for his or her wants. Moreover, E-mail Content material Help ensures a constant fashion in all of your electronic mail communications.

In lots of organizations, totally different staff members naturally write in several methods: some use a proper tone, others write extra casually; some go into nice element, whereas others favor to maintain issues quick and easy. This variation can create a disjointed expertise for purchasers and make your company’s messaging really feel inconsistent. EVA solves this by giving each message a constant tone and construction, regardless of who’s behind the keyboard. As a result of the content material is generated by a single, unified instrument as a substitute of being written from scratch by a number of individuals, your company can preserve a cohesive voice throughout all consumer emails— giving purchasers a well-known expertise each time they work together along with your company.

The advantages of EVA transcend constant messaging for Carlo Ferrara, Chief Working Officer of StreetSmart Insurance coverage Company. EVA helps create stronger alignment throughout his staff. As a result of EVA E-mail Content material Help is constructed immediately into the EZLynx Administration System, staff members can simply view, collaborate on, and refine emails collectively in actual time. “Typically I are inclined to word-vomit,” Ferrara admits. “However E-mail Content material Help takes what I’m making an attempt to say and makes it a lot clearer. I can work with my staff, share the messaging we’re creating, and fine-tune it collectively—which is fairly cool.”

Holding Communications in One Straightforward-To-Use-Platform

Content material help instruments are enormous timesavers for an unbiased agent—however having these instruments constructed immediately into your company administration system may be game-changing. With EZLynx, there’s no have to waste time leaping between AI writing instruments, your administration system, and your inbox. The EVA Content material Help instrument is absolutely built-in into EZLynx, so you possibly can effectively handle consumer communications with out disrupting your workflow.

Ferrara shared how this integration has impacted his staff: “We’ve determined to modify to EZLynx completely for our electronic mail campaigns. Our outdated system relied on AI to generate emails, however now with EZLynx’s new electronic mail marketing campaign, we will streamline all the pieces into one platform.”

EVA isn’t nearly saving time—it’s about reclaiming it so you possibly can deal with what actually strikes the needle: rising your online business and constructing stronger relationships with purchasers. When you’re able to wave goodbye to author’s block and elevate your agency, give EVA E-mail Content material Help a strive at the moment.