In this episode of the “And I Quote” podcast, Coterie’s Chief Progress Officer Bobbie Collies interviews Ema Roloff, a digital transformation influencer. Ema creates LinkedIn, YouTube, and TikTok content material centered on digital transformation within the insurance coverage business.
Tik Tok Truths
Ema makes use of TikTok as a platform to coach her viewers about insurance coverage and digital transformation. Ema was initially reluctant to make use of TikTok and thought of it a platform primarily utilized by a youthful demographic. Nevertheless, after talking with a colleague who was hooked on the platform after downloading it to see what his college-aged daughters have been as much as, Ema realized that there is perhaps a complete viewers of insurance coverage business professionals consuming TikTok content material.
“Over the course of time, what I’ve acknowledged is that I get a distinct sort of engagement on Tik Tok than I do on LinkedIn, “stated Ema. “I believe the content material hits and resonates in another way on Tik Tok as a result of it’s not tied to folks’s direct firm persona or their place at work.”
Video Content material is Key
Ema created her first video and posted it on LinkedIn, receiving lots of traction and taking off considerably. She admits that the primary video was outdoors of her consolation zone, however the reception was so good that she continued to mess around with the platform. She makes use of humor and leisure to begin conversations and get folks enthusiastic about remodeling the way in which they work within the insurance coverage business.
Digital transformation
Digital transformation is a buzzword that’s typically thrown round within the enterprise world, however what does it truly imply? In easy phrases, it refers back to the means of utilizing expertise to enhance and optimize enterprise processes. Whereas it could sound straightforward in concept, the fact of implementing digital transformation may be difficult.
Ema’s work within the P&C house and her digital transformation content material gives a contemporary perspective on an business that’s typically seen as severe and boring. Her use of TikTok as a platform reveals that even platforms considered completely for a youthful demographic can be utilized to coach and interact with a large viewers. Ema’s work is an inspiration to all business professionals to embrace new applied sciences and platforms to succeed in wider audiences and alter business perceptions.
The primary and most vital component of a profitable digital transformation is having a transparent imaginative and prescient. It’s necessary to grasp why you’re implementing new expertise, and the way it will profit your organization. This imaginative and prescient must be communicated from the manager degree down to each worker within the firm, so everyone seems to be working in the direction of the identical objective. Leaders in every space of the enterprise want to have the ability to take that imaginative and prescient and assist every individual on their crew perceive what’s in it for them. This ensures that everybody is aligned and shifting in the identical path, in the direction of the frequent objective.
The second component is efficient communication. A scarcity of communication is a standard pitfall in digital transformations. To keep away from this, it’s necessary to have the appropriate folks within the room to assist remedy issues and make selections. Nevertheless, it’s additionally necessary to maintain everybody else knowledgeable, even when they’re circuitously concerned within the decision-making course of. Lunch and learns or newsletters are efficient methods to speak updates and progress to all the crew. This retains everybody knowledgeable and engaged, in order that they don’t really feel blindsided by sudden adjustments or updates.
The ultimate component of a profitable digital transformation is celebrating progress. It’s necessary to acknowledge and have fun the small wins alongside the way in which, as implementing new expertise is usually a lengthy and difficult course of. Celebrating progress retains staff motivated and engaged, and it helps them really feel included within the course of. Small gestures similar to shout-outs, recognition, and appreciation can go a great distance in retaining the crew motivated and on observe.
Implementing new programs
Ema shared how she carried out a brand new coverage administration system, which is usually a lengthy and arduous course of for any group. It requires a big quantity of effort, assets, and time to get issues accomplished proper. However extra importantly, it additionally requires lots of communication and recognition alongside the way in which to maintain your crew motivated and engaged.
Digital transformation is usually a daunting course of, however by having a transparent imaginative and prescient, efficient communication, and celebrating progress, it may be a profitable and rewarding expertise. Preserve your crew knowledgeable, have fun progress, and don’t overlook to acknowledge the onerous work of your crew members.
By guaranteeing everyone seems to be aligned and dealing in the direction of the identical objective, retaining the crew knowledgeable, and celebrating progress alongside the way in which, you’ll be able to create a tradition of innovation and collaboration that may assist your organization thrive within the digital age. Follow Ema for extra suggestions and assets and go deeper by listening to the complete podcast episode here!
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