58 U.S. Tourism Statistics for 2025

We mixed Squaremouth’s internal travel insurance data with insights from main exterior sources to focus on U.S. tourism tendencies shaping home and worldwide journey in 2025.

Collectively, with expert-led evaluation, we reveal how vacationers are spending, the place they’re going, what motivates their journeys, and the way conduct is shifting throughout the journey panorama.

Key Takeaways:

• Tourism stays one of the influential sectors within the U.S. financial system, contributing an estimated $2.9 trillion and 15 million jobs.
• U.S. journey is rising quicker than at any level because the pandemic.
  Regardless of periodic headlines hinting at a slowdown, the most recent statistics inform a really completely different story. In 2025, customer numbers and journey frequency all surpassed pre-pandemic ranges, pushed by robust home demand and a pointy rebound in each outbound and inbound worldwide journey.
• Publish-COVID, customer numbers have recovered quicker than traveler spending.
  Worldwide arrivals now exceed pre-COVID ranges, however abroad customer spend ($190 billion) stays under 2019 ($210 billion), signalling extra cautious budgets.
• Home journey stays a key driver of the U.S. tourism business.
  Individuals take round 720 million home journeys a yr, in contrast with 85.2 million overseas arrivals. Meaning practically 90% of all journey within the U.S. is home, making it the overwhelming driver of tourism demand nationwide.
• Practically half of all worldwide guests to the U.S. come from Canada and Mexico.
  Canada and Mexico collectively account for over 37 million of the 77.7 million worldwide guests to the U.S. in 2024, which means greater than half of all abroad arrivals come from simply these two neighboring international locations.
• Summer season brings the very best journey demand and probably the most disruption.
  August sees the very best variety of worldwide arrivals, and July has the very best flight-disruption price (30.2%) throughout all seasons.
• American vacationers prioritize leisure journey above all else.
  60.6% of Individuals journey overseas for trip and cite procuring as the highest exercise for worldwide visits as soon as they arrive.
• American vacationers are risk-aware when touring overseas.
  Worldwide journey insurance coverage accounts for 85% of travel insurance plans bought by Individuals by Squaremouth, with vacationers citing considerations about medical emergencies and cancellation prices as their major motivation for buy.

Comply with alongside as we dive into these information tendencies and extra.

Matters We Cowl:

The Financial Influence of Tourism in America

Journey and tourism are important financial drivers within the U.S. financial system, producing practically $3 trillion in GDP and using roughly 15 million staff yearly.

Tourism, from each home and worldwide guests, makes up the most important employer in a number of states and sustains jobs throughout airways, resorts, eating places, points of interest, and numerous native companies.

Here’s a have a look at a few of the prime statistics for the way tourism impacts the U.S. financial system:

1. In 2024, the U.S. journey business produced about $2.9 trillion in financial output → Read more
2. Home journey for leisure contributed $839 billion to the U.S. financial system in 2024 → Read more
3. Overseas traveler spending was decrease than pre-COVID ranges at simply $190 billion, regardless of worldwide guests to the usincreasing in 2024 → Read more
4. The tourism business offers America with 15 million jobs → Read more
5. Journey is the most important employer in Nevada, Wyoming, and Hawaii → Read more

1. In 2024, the U.S. journey business produced about $2.9 trillion in financial output

Total, tourism accounts for about 2.5% of the U.S. GDP, inserting it forward of many conventional sectors, corresponding to agriculture (0.9%), mining (1.3%), and utilities (1.5%).

This contribution makes it a core driver of financial exercise in a number of areas nationwide, even affecting native companies exterior of the principle tourism hotspots.

The U.S. continues to put money into its journey infrastructure, giving vacationers a variety of experiences and locations to select from.

2. Home journey for leisure contributed $839 billion to the U.S. financial system in 2024

Home journey is a boon for the U.S. financial system. Individuals touring domestically generate an enormous quantity of financial affect and contribute round $839 billion to the financial system in 2024.

These home vacationers are additionally particularly necessary for native companies in tourism-led states, corresponding to those we discover under.

3. Overseas traveler spending was decrease than pre-COVID ranges at simply $190 billion, regardless of worldwide guests to the usincreasing in 2024

Worldwide vacationers spent $190 billion within the U.S. in 2024, a $30 billion enhance from 2023, however nonetheless under the $210 billion recorded in 2019.

Regardless of customer numbers having already surpassed pre-COVID ranges, complete traveler spending stays decrease. This means vacationers are spending much less per journey than they did earlier than the pandemic, at the same time as worldwide demand for journeys to the usA. rises.

The U.S. stays one of many world’s most costly locations, particularly in cities like New York, San Francisco, and Miami. Discrepancies between traveler numbers and common spend recommend that guests acknowledge the expense of visiting the U.S., and are proactively constructing buffers into their budgets.

4. The tourism business offers America with 15 million jobs

Journey is a serious American employer. Roughly 15 million American jobs are tied to journey and tourism throughout numerous industries, together with airways, resorts, eating places, and points of interest.

Traveler spending straight helps communities and native workforces in a number of states the place tourism is without doubt one of the essential employment drivers.

5. Journey is the most important employer in Nevada, Wyoming, and Hawaii

In Nevada, Wyoming, and Hawaii, tourism isn’t simply necessary; it’s the one greatest supporter of native jobs.

Which means customer spending has a direct affect on the native inhabitants, from hospitality and guides to transportation and leisure. Vacationers exploring and spending in these locations are serving to to maintain complete communities.

Inbound U.S. Journey & Tourism Statistics: Knowledge On Guests To America

For the reason that finish of the COVID pandemic in 2023, worldwide guests have began returning to america at a fast tempo, reflecting strengthened world confidence in long-haul journey.

Neighboring markets like Canada and Mexico proceed to dominate inbound numbers, whereas vacationers from Europe and past more and more embark on multi-stop U.S. itineraries.

Under are a number of standout figures that spotlight when and the way guests arrive, how lengthy they keep, and which areas profit most from the regular rise in worldwide tourism.

1. Worldwide tourism to the U.S. can have risen by over 10% between 2024 and 2025 → Read more
2. Abroad guests spend a mean of $7,046.68 on journeys to the U.S. → Read more
3. Practically half of America’s worldwide vacationers come from neighboring international locations → Read more
4. Canadians are the highest overseas guests to the U.S., with over 20 million journeys in 2024 → Read more
5. The UK ranks because the third-highest for worldwide vacationers visiting the usA → Read more
6. August is the busiest month for worldwide tourism to the U.S., whereas February is the quietest month for overseas vacationers visiting the U.S. → Read more
7. February is the quietest month for overseas vacationers visiting the U.S. → Read more
8. JFK is the busiest U.S. airport for worldwide arrivals → Read more
9. California’s airports collectively welcome probably the most worldwide passengers → Read more

1. Worldwide tourism to the U.S. can have risen by over 10% between 2024 and 2025

The U.S. welcomed 77.7 million worldwide guests in 2024, with projections rising to 85.2 million in 2025, which is a year-on-year enhance of greater than 10%.

What makes this pattern notably notable is that it runs counter to the broader narrative that world journey demand is softening as a result of geopolitical uncertainty and civil unrest in elements of the world.

Regardless of these considerations, long-haul journey to the U.S. continues to strengthen, signalling sustained worldwide confidence within the vacation spot.

2. Abroad guests spend a mean of $7,046.68 on journeys to the U.S.

Squaremouth information reveals that the common journey to the U.S. prices worldwide vacationers the same quantity to what Individuals spend on their very own abroad journeys ($7,317.22), and practically $2,000 greater than the common home journey taken by U.S. vacationers ($5,078.10).

A U.S. journey is a serious monetary dedication, with long-haul flights, lodging, points of interest and inner journey shortly including to the overall price. Take into account defending your funding with comprehensive travel insurance that may supply full journey cancellation reimbursement.

3. Practically half of America’s worldwide vacationers come from neighboring international locations

Over 37.2 million of the U.S.’s 77.7 million worldwide vacationers in 2024 got here from Canada and Mexico, accounting for 47.88% of the overall abroad guests.

4. Canadians are the highest overseas guests to the U.S., with over 20 million journeys in 2024

The U.S. welcomed 20.24 million vacationers from Canada in 2024, accounting for round half of the Canadian inhabitants (41 million). Mexico is second within the record with 16.99 million vacationers visiting the US.

5. The UK ranks because the third-highest for worldwide vacationers visiting the usA.

Rounding out the highest three for worldwide guests to the U.S. is the UK, with 4.04 million guests, however its quantity continues to be lower than 20% of the variety of Canadian vacationers.

The truth is, the highest three European international locations visiting the U.S. (the UK, Germany, and Italy) account for 7.15 million guests, which is lower than half the variety of guests from second-placed Mexico.

6. August is the busiest month for worldwide tourism to the U.S.

Greater than 7.5 million worldwide guests arrived within the U.S. in August 2025, making it the busiest month of the yr for inbound tourism, over a million greater than in December, the following highest month.

This spike in demand mirrors the findings of Squaremouth’s report, which exhibits that summer season is the most disrupted season for air travel. Between June and August, 27.8% of flights have been delayed or cancelled, with July recording the very best disruption price at 30.2%.

For vacationers, August usually means increased costs, crowded airports, and a better probability of delays. Visiting in late spring or the autumn shoulder season can supply a smoother expertise, as statistics present that flight disruption drops to 14.8%.

7. February is the quietest month for overseas vacationers visiting the U.S.

Solely 4.64 million worldwide guests got here to the U.S. in February 2025, making it the quietest month of the yr and greater than half 1,000,000 under the following lowest month, June (5.28 million).

8. JFK is the busiest U.S. airport for worldwide arrivals

John F. Kennedy Worldwide Airport dealt with 34.8 million worldwide arrivals in 2024, round 11.4 million greater than Los Angeles Worldwide Airport (LAX), the following busiest at 23.4 million.

This makes JFK the main gateway for abroad guests coming into america.

With such excessive volumes, vacationers can anticipate busy arrival halls, longer immigration strains, and tighter competitors for peak-time flights. Regardless of excessive journey quantity, JFK doesn’t prime the record of most delayed airports.

9. California’s airports collectively welcome probably the most worldwide passengers

Regardless of New York’s JFK airport taking the highest spot, California as a complete dominates for worldwide arrivals, with two airports within the nationwide prime 5.

Los Angeles Worldwide Airport (LAX) ranks second within the U.S. for many worldwide arrivals at 23.4 million worldwide passengers in 2024, and San Francisco Worldwide Airport (SFO) ranks fourth with 15.1 million.

The High Causes Individuals Go to the U.S.

Most overseas guests arrive for leisure, whether or not for holidays, procuring, occasions, or household time.

Enterprise and academic journey play a smaller, however significant, function.

The next statistics define the motivations driving inbound journey and their affect on tourism patterns nationwide.

1. Two-thirds of worldwide visits to the U.S. are for trip, whereas lower than 20% of worldwide vacationers go to the U.S. for work causes → Read more
2. Lower than 20% of worldwide vacationers go to the U.S. for work causes → Read more
3. Solely 22% of individuals visiting the U.S. say their essential cause is to see buddies or household → Read more
4. Two-fifths (40%) of individuals surveyed by Squaremouth stated their cause for touring within the U.S. was bucket record or large ticket holidays → Read more
5. Procuring is the commonest exercise amongst worldwide guests to the U.S., being cited by 81.3% (38.8m) of individuals as one thing they hung out doing whereas on trip → Read more
6. Practically 32% of all overseas visits to the U.S. are for causes linked to sports activities or train → Read more
7. Nearly half of journeys to the U.S. contain households of a number of generations → Read more

1. Two-thirds of worldwide visits to the U.S. are for trip

Holidays play a task in 67.9% of journeys general. Over half of holiday makers to the U.S. (56.8%) say holidays are their essential cause for touring, and for an extra 11% it’s a key issue.

2. Lower than 20% of worldwide vacationers go to the U.S. for work causes

Practically two in 5 (19.8%) visits to the U.S. are for enterprise or skilled causes, whereas household, buddies, or holidays immediate 83% of journeys.

3. Solely 22% of individuals visiting the U.S. say their essential cause is to see buddies or household

Seeing family and friends is a consider 34.5% of general visits, however it’s the essential cause behind 22% of journeys to the States.

Visiting family and friends is a secondary driver for many journeys, which additional highlights that most individuals are prioritizing leisure and sightseeing after they journey.

4. Two-fifths of U.S. guests are there for bucket record or large ticket holidays

Based on information from a latest Squaremouth survey, 40% of worldwide guests view the U.S. as a bucket-list vacation spot, a testomony to its enduring world attraction.

In case you’re reserving bucket record actions, take into account comparing travel insurance plans to make sure your big-ticket journey is totally refundable ought to you have to cancel for a coated cause.

5. Procuring is the commonest exercise amongst worldwide guests to the U.S.

Whereas holidays are the first goal for many journeys to the U.S., the actions vacationers interact in as soon as they arrive inform a unique story.

Based on latest Worldwide Commerce Administration information, procuring is the one commonest exercise, that includes in 81.3% of all worldwide visits.

For vacationers planning shopping-heavy itineraries, take into account journey insurance coverage to make sure that high-value purchases are coated in case they’re misplaced, broken or stolen.

6. Practically 32% of all overseas visits to the U.S. are for causes linked to sports activities or train

Journeys to America steadily embrace sports activities actions:

• Attending sporting occasions – 14.8%
• Water sports activities – 6.1%
• Tenting and mountaineering – 5.0%
• {Golfing} and tennis – 3.0%
• Snow sports activities – 1.7%
• Searching and fishing – 1.2%

7. Nearly half of journeys to the U.S. contain households of a number of generations

47% of all journeys embrace a couple of era of a household, in comparison with simply 12% of solo vacationers.

This will imply increased spending, elevated complexity, and extra logistics to handle, making it much more essential to contemplate journey insurance coverage that may reimburse you for hiccups throughout your trip.

U.S. Home Journey & Tourism Statistics

Home journey stays the spine of U.S. tourism, with Individuals taking way more home journeys than worldwide ones every year.

With tons of of tens of millions of home journeys being taken yearly, demand for resorts, flights, actions, and different vacationer infrastructure is excessive, particularly throughout main locations corresponding to New York Metropolis, Las Vegas, Hawaii, and Florida.

The statistics and insights under spotlight the core tendencies in U.S. home tourism, from how usually Individuals journey to probably the most visited U.S. locations and the way conduct varies throughout completely different demographic teams.

1. On common, Individuals take 2.1 home journeys per yr → Read more
2. Home journey has elevated by over 20% within the final 5 years → Read more
3. Home journey spending exceeds $1 trillion per yr → Read more
4. Home journeys are 5 days shorter on common than worldwide journeys → Read more
5. Individuals spend a mean of $283 for home journey insurance coverage versus $447 for worldwide journey insurance coverage → Read more
6. New York Metropolis, Las Vegas, and Hawaii are the preferred home journey locations → Read more
7. Las Vegas and Nashville prime the journey plans of child boomers → Read more
8. New York Metropolis and Miami prime the journey lists of Gen Z and Millennials → Read more

1. On common, Individuals take 2.1 home journeys per yr

Individuals take round 720 million home journeys every year, which works out to a mean of two.1 journeys per individual. Home journey continues to type the spine of the U.S. tourism business, with frequent quick breaks, weekend getaways, and regional holidays driving constant demand.

For frequent vacationers, multi-trip or annual travel insurance can usually work out cheaper than shopping for single-trip protection every time.

2. Home journey has elevated by over 20% within the final 5 years

The staycation is rising more and more common, as U.S. home journey has elevated by one-fifth (20.6%) during the last 5 years.

Extra Individuals are selecting to trip nearer to residence, which contributes to better home spending on travel-related service industries.

3. Home journey spending exceeds $1 trillion per yr

Individuals spend over $1 trillion on home journey yearly, with round $261.4 billion of that linked to enterprise journeys and $839 billion linked to leisure journey. This underscores the sheer scale of U.S. journey demand and helps clarify why costs can rise shortly throughout peak durations.

Home journey spending is a serious supply of revenue for a number of states inside the USA, as highlighted within the Financial Influence of Tourism in America.

4. Home journeys are 5 days shorter on common than worldwide journeys

Squaremouth information (10/1/2024 to 10/1/2025) exhibits that home journeys common 9 days, in comparison with 14 days for worldwide journey. They’re additionally extra reasonably priced, costing a mean of $5,078.10, in comparison with $7,317.22 for worldwide journeys.

Even so, home journey prices can add up shortly as soon as inner flights, lodging and actions are factored in. Setting a practical price range and planning key components prematurely may also help maintain spending below management.

5. Individuals spend a mean of $283 for home journey insurance coverage versus $447 for worldwide journey insurance coverage

Based on Squaremouth information, worldwide plans price round 57% greater than home insurance policies.

This value hole displays the elevated journey lengths talked about above, journey price insured, and the upper stage of safety vacationers go for when travelling overseas.

Since most U.S. medical health insurance doesn’t lengthen abroad, most vacationers purchase worldwide insurance policies with excessive medical protection limits and complete cancellation safety, which regularly makes them dearer.

Home premiums stay decrease on common as a result of decrease medical limits, shorter journey lengths, and vacationers choosing naked bones insurance policies. That stated, even a comparatively low-cost coverage can supply useful monetary safety if plans change unexpectedly.

6. New York Metropolis, Las Vegas, and Hawaii are the preferred home journey locations

A latest survey on home journey locations revealed that almost one-third (30%) of Individuals stated they might take into account visiting a minimum of certainly one of these three locations within the subsequent 2-3 years.

Their attraction spans very several types of journey:

• New York Metropolis for tradition, meals, and iconic points of interest
• Las Vegas for leisure and nightlife
• Hawaii for seashores, nature, and rest

Collectively, they signify the broad mixture of experiences Individuals prioritize when planning home journeys.

7. Las Vegas and Nashville prime the journey plans of child boomers

Totally different age teams favor several types of journeys, and for Child Boomers (born 1946–1964), entertainment-focused cities paved the way.

Practically one-quarter (24%) of Boomers stated they have been contemplating visits to Las Vegas or Nashville, making them the preferred home locations for this age group.

8. New York Metropolis and Miami prime the journey lists of Gen Z and Millennials

New York Metropolis is the main home vacation spot for each Gen Z (44%) and Millennials (39%). Miami follows carefully, with 41% of Gen Z and 37% of Millennials contemplating a visit there.

These patterns spotlight how youthful vacationers favor high-energy, culture-driven locations, which may result in notably busy durations round faculty breaks and main seasonal occasions.

Individuals Overseas: Outbound U.S. Journey & Tourism Statistics

Individuals are travelling overseas in better numbers, with demand rising in recent times for journeys to Europe, the Caribbean, and different long-haul locations.

Outbound journey has not solely recovered but additionally surpassed pre-pandemic ranges, pushed by a renewed give attention to leisure, cultural experiences, and bucket-list journeys.

The statistics under present the place U.S. vacationers are going, what motivates their journeys, and the way their spending patterns differ from home journey.

1. The variety of Individuals touring overseas has greater than doubled post-COVID → Read more
2. Europe welcomes the most important variety of American vacationers every year → Read more
3. Mexico, Italy, and the UK are the highest worldwide locations for U.S. vacationers → Read more
4. The Dominican Republic and Jamaica are the most-visited Caribbean international locations amongst American vacationers → Read more
5. On common, Individuals spend an additional $2,239.12 on touring abroad in comparison with domestically → Read more
6. Over 85% of insurance coverage premiums purchased by U.S. vacationers are for worldwide journeys → Read more
7. Sightseeing is the primary exercise Individuals do when touring overseas → Read more
8. 60.6% of Individuals cite trip as their major motive for journey overseas → Read more
9. Over 33% of Individuals journey overseas for sports activities or out of doors actions → Read more
10. 2.7% of Individuals journey overseas for instructional functions → Read more
11. Enterprise accounts for six.5% of U.S. journeys overseas → Read more

1. The variety of Individuals touring overseas has greater than doubled post-COVID

In 2024, 107.7 million Individuals travelled overseas, representing a rise of 108% in comparison with 2019 and 9.2% versus 2023.

Regardless of world macroeconomic tendencies like inflation making journey much more costly, Individuals’ need for worldwide journey is again and rising shortly.

2. Europe welcomes the most important variety of American vacationers every year

4 of America’s prime 5 most-visited areas are in Europe, accounting for over 17.5 million visits every year.

3. Mexico, Italy, and the UK are the highest worldwide locations for U.S. vacationers

Squaremouth’s journey insurance coverage gross sales information level to Mexico being one of the common worldwide locations for U.S. vacationers, adopted by Italy and the UK, accounting for 7.19%, 5.90%, and 5.49% of coverage purchases, respectively.

These three destinations persistently account for the most important share of insurance policies bought, reflecting robust U.S. journey demand for beach-led getaways, European cultural journeys and city-based breaks.

4. The Dominican Republic and Jamaica are the most-visited Caribbean international locations amongst American vacationers

3.63 million Individuals journey to the Dominican Republic every year, nearly double the 1.84 million who go to Jamaica, making these the 2 hottest Caribbean locations primarily based on customer numbers.

Nevertheless, of Caribbean locations, Squaremouth’s journey insurance coverage information exhibits that prospects most steadily buy journey insurance coverage for The Bahamas, not the Dominican Republic or Jamaica.

Seashore-led, all-inclusive holidays proceed to drive robust demand within the U.S., and since many Caribbean journeys contain increased upfront prices, it’s particularly necessary to double-check protection for cancellations and weather disruptions throughout hurricane season.

5. On common, per-trip, Individuals spend an additional $2,239.12 on touring abroad in comparison with domestically

Based on Squaremouth information, from 10/1/24 – 10/1/25, U.S. vacationers spend a mean of $5,078.10 per home journey and $7,317.22 per worldwide journey.

As a result of excessive price of worldwide journeys, most vacationers go for a journey insurance coverage plan that may fully reimburse their trip cost if they’re pressured to cancel.

6. Over 85% of insurance coverage premiums purchased by U.S. vacationers are for worldwide journeys

Worldwide journey accounts for 85.97% of journey insurance coverage premiums purchased by Squaremouth.

This tells us that the majority Individuals see worldwide journeys as higher-risk. The truth is, a latest survey from Squaremouth discovered that 57% of vacationers surveyed cited “a medical emergency overseas” as the principle issue influencing their determination to purchase journey insurance coverage.

In case you’re touring abroad, it’s price noting that commonplace U.S. medical health insurance just isn’t extensively accepted overseas. Compare travel insurance plans.

7. Sightseeing is the primary exercise Individuals do when touring overseas.

81.5% of Individuals cited “sightseeing” as their prime deliberate exercise when touring overseas, no matter whether or not they journey for a trip, to go to household or buddies, or for enterprise causes.

Unlike international tourists traveling to America#3-5, procuring was cited because the second hottest exercise for Individuals touring overseas, and was featured on 71.5% of Individuals’ journey itineraries.

8. 60.6% of Individuals cite trip as their major motive for journey overseas

Knowledge from the Worldwide Commerce Administration exhibits that 60.6% of Individuals cite trip as their essential cause for touring internationally, and 71.0% record it as a goal of journey general.

9. Over 33% of Individuals journey overseas for sports activities or out of doors actions

In a latest survey carried out by the Worldwide Commerce Administration, greater than one-third of U.S. vacationers say their essential cause for going abroad is linked to adventure sports or bodily exercise.

Widespread motives embrace:

• Water sports activities – 12.3%
• Tenting and hiking – 7.9%
• Sporting occasions – 7.3%
• {Golfing} and tennis – 2.3%
• Searching and fishing – 2.2%
• Snow sports – 1.2%

This mirrors the patterns seen amongst worldwide guests coming to the U.S., with the same share touring for out of doors or adventure-led experiences.

Whether or not you’re touring domestically inside america or heading overseas, in case your journey includes any of those actions, it’s necessary to verify whether or not your journey insurance coverage covers the precise sports activities you intend to participate in. Some actions might require further safety or an upgraded coverage.

10. 2.7% of Individuals journey overseas for instructional functions

Based on latest surveys carried out by the Worldwide Commerce Administration, solely 2.7% of U.S. vacationers cite training as their major cause for touring abroad, a determine that carefully mirrors inbound journey, the place 3% of worldwide guests come to the U.S. for a similar cause.

Throughout each instructions, research and academic journey signify a really small share of complete journeys. Consequently, the journey market stays overwhelmingly leisure-driven, with pricing patterns formed way more by peak trip seasons than by tutorial calendars.

Learn Squaremouth’s information to be taught extra about taking out travel insurance as a student when studying abroad.

11. Enterprise accounts for six.5% of U.S. journeys overseas

Solely 6.5% of U.S. outbound journey is for business-related functions, notably decrease than the share of worldwide guests coming to the U.S. for work.

This 6.5% is cut up between basic enterprise journey (4.5%) and attendance at conventions, conferences, and commerce exhibits (2.0%).

As a result of enterprise journey accounts for less than a small proportion of outbound journeys, worldwide journey continues to be closely influenced by trip and leisure vacationers.

U.S. Tourism Statistics by State & Metropolis

Customer conduct throughout the U.S. varies considerably, with main cities and world-famous points of interest drawing tens of millions every year whereas smaller states see far fewer worldwide arrivals. These variations affect every little thing from resort availability to regional tourism funding.

The statistics under spotlight the most-visited locations within the nation and reveal how vacationers distribute themselves throughout states and cities.

1. New York welcomes nearly 10 million worldwide guests → Read more
2. Neighboring New Jersey will get lower than 13% the quantity of holiday makers as New York State → Read more
3. Florida is America’s second most-visited state → Read more
4. Delaware is the least-visited state, with 42,000 worldwide guests per yr → Read more
5. Instances Sq. is the preferred vacationer attraction within the U.S., with 50 million guests yearly → Read more
6. The Mall of America is the 4th most visited attraction within the U.S. → Read more
7. San Francisco will get over 2x the quantity of home in a single day guests than it does worldwide guests → Read more
8. Santa Barbara is rising in recognition, with resort occupancy up practically 9% and airport passenger visitors rising 11% year-on-year → Read more

1. New York State welcomes nearly 10 million worldwide guests

9.8 million vacationers traveled to New York State final yr, greater than some other state within the U.S. Extra particularly, the New York-White Plains-Wayne metro space, which incorporates New York Metropolis, attracted over 9.5 million worldwide guests.

New York’s recognition means resorts, points of interest, and transport will be busy year-round. Reserving key experiences and lodging early is one of the best ways to keep away from premium pricing, particularly in Manhattan.

2. Neighboring New Jersey welcomes 1.23 million guests – lower than 13% of the quantity visiting New York State.

Regardless of sitting proper throughout the river, New Jersey attracts far fewer worldwide vacationers than New York. In 2024, New Jersey welcomed 1.23 million abroad guests — simply 12.5% of the 9.8 million who visited New York State in the identical interval.

3. Florida is America’s second most-visited state

Roughly 8.86 million worldwide vacationers go to Florida every year, with Walt Disney World being the Sunshine State’s hottest vacationer vacation spot.

The Magic Kingdom welcomes over 20 million worldwide and home guests yearly, making it the ninth most-visited attraction within the U.S.

4. Delaware is the least-visited state, with 42,000 worldwide guests per yr

For context, every day, Instances Sq. will get over double the quantity of worldwide guests as Delaware does in a yr’s time.

In different phrases, it might take Delaware 1190.47 years to welcome the identical variety of worldwide guests as Instances Sq. has guests per yr.

5. Instances Sq. is the preferred vacationer attraction within the U.S., with 50 million guests yearly

That’s roughly 136,986 individuals day-after-day. In the meantime, Central Park isn’t far behind; 42 million individuals go to the park every year, which works out at 115,068.

6. The Mall of America is the 4th most visited attraction within the U.S.

With procuring being the commonest exercise amongst worldwide guests (81.3% of journeys), it’s no shock that the Mall of America attracts greater than 40 million guests (worldwide and home) every year, making it the 4th most visited attraction within the nation.

The mall’s scale, leisure choices, and retail selections make it a serious draw for each home and worldwide vacationers.

7. San Francisco will get over 2x the quantity of home in a single day guests than it does worldwide guests

In 2024, San Francisco welcomed 5.74 million home in a single day guests, in contrast with 2.34 million worldwide guests.

San Francisco continues to be a serious vacation spot for American vacationers who account for almost all of in a single day stays within the metropolis.

For vacationers, this usually means contemplating journey insurance coverage that covers sudden delays or cancellations, which may be more common during high-demand periods.

8. Santa Barbara is rising in recognition, with resort occupancy up practically 9% and airport passenger visitors rising 11% year-on-year

Inns within the space have recorded year-on-year occupancy will increase of 8–9%, whereas passenger numbers by Santa Barbara Airport are up 11%.

Collectively, these figures level to a vacation spot that’s rising steadily in recognition, with extra vacationers selecting the realm for its mixture of coastal surroundings, tradition, and year-round attraction.

Journey Planning & Reserving Developments within the U.S.

Digital instruments, social platforms and rising applied sciences like AI are altering how vacationers plan and ebook their journeys.

Knowledge exhibits that extra vacationers are taking management of their journey preparations straight relatively than utilizing third-party assistants, however nonetheless depend on professional recommendation when navigating complicated itineraries or journey disruptions.

The next insights discover how completely different age teams discover inspiration, analysis locations and make reserving choices in right now’s journey panorama.

1. 52% of world vacationers prepare journeys with out third-party assist → Read more
2. 15.99% of vacationers have used AI instruments to plan journey → Read more
3. Constructing itineraries is the preferred cause for vacationers utilizing AI instruments → Read more
4. Over 40% of individuals 18-34 get journey inspiration from social media → Read more
5. Normal web searches are nonetheless the preferred approach of in search of holidays → Read more

1. 52% of world vacationers prepare journeys with out third-party assist

Digital instruments are giving vacationers better management and extra flexibility to ebook getaways shortly.

That is very true for youthful vacationers. Over two-thirds (67%) of 18-34 year-olds now select to self-book relatively than search assist from elsewhere.

This offers vacationers extra flexibility, but it surely additionally means it’s important to double-check the phrases and cancellation guidelines your self, relatively than counting on an agent to do it for you.

2. 15.99% of vacationers have used AI instruments to plan journey

Latest information from a Squaremouth survey confirmed that 15.99% of vacationers have used AI instruments to assist plan journey.

Practically two-thirds (65%) of individuals surveyed additionally stated they might use it once more.

3. Constructing itineraries is the preferred cause for vacationers utilizing AI instruments

Practically 50% (47.18%) of these surveyed by Squaremouth reported utilizing AI to construct their itineraries, with ChatGPT being probably the most steadily used AI software.

For recommendations on find out how to keep protected when utilizing AI to ebook journey, learn the information in our information on how Travelers Are Using AI Without Realizing the Risks.

4. Over 40% of individuals 18-34 get journey inspiration from social media

18-24-year-olds usually tend to flip to social media websites like TikTok or Instagram (42%) than to suggestions from household and buddies (39%) when reserving their subsequent journey.

5. Normal web searches are nonetheless the preferred approach of in search of holidays

Regardless of the rise of social and AI search, practically half of all individuals (48%) nonetheless search the net for his or her journeys, with over half of these aged 45-64 main the best way, in comparison with 36% of these aged 18-24.

Taking the time to make use of journey comparability websites, corresponding to Squaremouth, to match choices can prevent a major sum of money.

Sources

Squaremouth is the most important journey insurance coverage market within the U.S., having helped tens of millions of vacationers discover, evaluate, and buy journey insurance coverage from the world’s most trusted suppliers. We function on longstanding rules of transparency and unbiased steering, which is why we share the most recent insights into the state of journey and tourism within the U.S. on this report.

Please observe: Knowledge pulled from Squaremouth Live Data, right as of November thirtieth, 2025.

To compile this record of statistics, we used the next sources:

1. Squaremouth – Live Travel Insurance Data (last 365 days)
2. Squaremouth – 2025 Travel Trends: Family Vacations and Bucket List Trips Top Travelers’ Priorities
3. Squaremouth – Best Domestic Travel Insurance Plans in 2025
4. Bureau of Transportation Statistics – Total Foreign Arrivals: 2019-2025
5. Trading Economics – United States Tourist Arrivals
6. U.S. Department of Transportation – U.S. International Air Passenger and Freight Statistics
7. Our World in Data – International tourist trips
8. International Trade Administration – International Visitor (I-94) Arrivals Program
9. Statista – Travel and tourism spending in the United States in 2019 and 2023, with a forecast for 2024 and 2034, by visitor origin
10. International Trade Administration – Survey of International Air Travelers (SIAT)
11. International Trade Administration – December and Annual 2024 Total International Travel Volume
12. World Bank Group – Population, total – United States
13. International Trade Administration – Survey of International Air Travelers (SIAT)
14. TGM Research – The Rise of the Self-Booking Explorer
15. ABTA – Holiday Habits 2025-26
16. International Trade Administration – U.S. States & Cities Visited by Overseas Travelers
17. International Trade Administration – Travel & Tourism Industry
18. U.S. Travel Association – Economic Impact of the Travel Industry
19. San Francisco Travel Association – Visitor Volume and Direct Spending Estimates | 2024
20. Santa Barbara South Coast Chamber of Commerce – South Coast Data Dashboard
21. YouGov – Top Domestic Travel Destinations