The perfect insurance coverage mascots boast attributes that make them stand out. Discover out which ones are most appreciated by insurance coverage patrons
A speaking lizard, a frolicking fowl, and mayhem personified – there’s no scarcity of insurance coverage mascots and characters lately, and the largest motive; model recognition.
In a hyper-competitive business corresponding to insurance coverage, firms use ads as a strong instrument to chop by means of the noise and seize shoppers’ consideration, and having the very best insurance coverage mascots makes these commercials extra relatable.
On this article, Insurance coverage Enterprise ranks essentially the most well-known and well-loved insurance coverage mascots and characters primarily based on a latest survey of over a thousand American adults. We will even dig deeper by means of the numbers and discover out why these characters have achieved a lot fame. Listed below are the ten greatest insurance coverage mascots of all time ranked by recognition as chosen by the insurance coverage patrons themselves.
1. The Gecko – GEICO
Consciousness score: 98%
Simply the record’s high canine… I imply lizard, GEICO’s iconic mascot topped the rankings by way of fame and lovability, which isn’t shocking for the reason that British Cockney-accented gecko began all of it. Launched in 1999, the mascot has since change into essentially the most recognizable side of lots of the insurer’s commercials.
The Gecko’s recognition stems from the truth that he’s not simply humorous and relatable, he additionally has a catchy tagline. Who hasn’t heard him remind clients that “quarter-hour might prevent 15% or extra in your automobile insurance coverage?” And I wager you didn’t know that the thought was all his. Right here’s the Gecko explaining the origins of this well-known slogan.
The Berkshire Hathaway subsidiary can also be recognized for its fats funds for promoting. Over time, the corporate has launched lots of the greatest insurance coverage mascots and characters, together with the Caveman and Maxwell the Pig.
2. Flo – Progressive
Consciousness score: 95%
Progressive’s energetic and pleasant, white-aproned salesperson Flo ranks second in recognition and fifth in likeability. Performed by actress and comic Stephanie Courtney, Flo has appeared in additional than 100 of the corporate’s commercials, which characteristic hilarious conditions typically along with her quirky colleagues. She is equally in style in social media with an enormous Twitter following and greater than 5 million Fb likes.
Right here’s her debut industrial in 2008, entitled Checkout, which was additionally the beginning of Progressive’s Superstore marketing campaign. And yeah, she does say “Wow!” louder than any buyer can.
3. The Aflac Duck – Aflac
Consciousness score: 92%
Is it simply me or does Aflac sound sillily much like the sound a duck makes? Apparently, it does as that is what Aflac’s insurance coverage mascot, the Aflac Duck – sure, that’s its precise title – has been quacking these previous 20 years. Launched in 2000, the Aflac Duck has been a recognizable determine in lots of the firm’s hilarious commercials.
Voiced by the late comedian Gilbert Gottfried, the Aflac Duck has made viewers chortle by doing humorous actions corresponding to dancing, performing magic methods, masking holes in a canoe, and even making an attempt completely different yoga poses, all these whereas squawking its signature, “Aflak!” The Aflac Duck is tied with Flo for fifth in favorability rankings. Right here’s the advert that began all of it for our cute fowl.
4. Jamie – Progressive
Consciousness score: 87%
Flo’s sidekick Jamie ranks within the higher half of our record, though he ranks final in relation to likeability, however hey, 52% continues to be a optimistic score, which displays the necessary function the very best insurance coverage mascots play in enhancing model retention. Jamie is performed by actor Jim Cashman, and together with Flo, their commercials have helped raked in hundreds of thousands, if not billions, in income for Progressive. A real money man, certainly. Right here’s Jamie displaying why he’s a legend in his personal proper.
Liberty Mutual’s unpredictable emu named Limu and its 70s-era throwback sidekick Doug (sure, he’s the sidekick), performed by actor David Hoffman, is comparatively new within the insurance coverage promoting airwaves, debuting in 2019. However the duo nonetheless ranks within the higher half of the record, though favorability score is only a notch above Progressive’s Jamie.
Of their advertisements, Doug explains to clients the advantages of the mutual insurer’s insurance policies like having “custom-made protection, so that you solely pay for what you want,” whereas the seemingly oblivious Limu Emu does, nicely, very emu issues. The marketing campaign has been extremely profitable, prompting the corporate to promote emu-themed merchandise on its on-line retailer. Right here’s one of many dynamic duo’s commercials.
Jake from State Farm ranks second by way of likeability and why not? All people likes a great neighbor. The affable Jake is at present portrayed by actor Kevin Miles, though he’s not the OG. Miles changed the unique Jake in 2020 (extra on this later) and has since rubbed elbows with well-known celebrities and athletes corresponding to Drake, Chris Paul, and Patrick Mahomes in his entertaining campaigns.
In his commercials, Jake typically explains the advantages of State Farm insurance policies carrying his signature crimson high and khakis and uttering the road, “like a great neighbor, State Farm is there.” Right here’s Jake educating his “stand-in” Drake a factor or two about promoting State Farm insurance coverage.
7. Mayhem – Allstate
Consciousness score: 79%
Actor Dean Winters is mayhem personified in Allstate’s Mayhem industrial sequence. Though his recognition could have been affected by his greater than one-year hiatus, Mayhem has remained well liked by insurance coverage patrons, registering among the many highest favorability rankings.
Within the sequence of commercials narrated by Dennis Haysbert, Winters characterizes the various things that may go flawed in your every day life and tells what might occur in the event you don’t have protection. His comedic portrayal makes him top-of-the-line insurance coverage mascots of all time.
Right here’s one among his more moderen commercials referred to as Hashtag Problem, and I’ve to confess, if I noticed somebody doing these dance strikes on the road, I’d have doubtless stared as nicely – even when it’s in opposition to #commonsense.
8. The unique Jake – State Farm
Consciousness score: 77%
The unique Jake from State Farm was really one of many insurer’s staff, named Jake Stone. And similar to precise staff, there are occasions when you should move on to pursue higher alternatives. However nonetheless, the unique Jake continues to have a loyal fan base, nonetheless claiming his place among the many greatest insurance coverage mascots. Right here’s one thing to deliver a little bit of nostalgia.
9. Professor Burke – Farmers
Consciousness score: 76%
Farmers is thought for its humorous informative campaigns, which characteristic a few of the wackiest and weirdest insurance claims it has obtained through the years and impart tips about how one can forestall them. And Professor Burke, portrayed by actor J.Ok. Simmons, is the proper character for the job.
Professor Burke exudes an aura of knowledge and expertise for the Farmers model. This makes him a dependable useful resource individual relating to the corporate’s insurance policies, in addition to for sharing completely different claims-prevention methods. Right here’s the professor explaining the perks of Farmer’s house insurance coverage coverage.
10. Dr. Rick – Progressive
Consciousness score: 54%
Regardless of being a comparatively new character, Progressive’s Dr. Rick cracked our high 10 record, due to Invoice Glass’ comical portrayal of a tough-love self-guru that helps householders – clearly millennials and Gen Xers – keep away from taking over their dad and mom’ behaviors after shopping for a house. A few of the hilarious conditions featured in his advertisements embrace a house owner teaching an aggravated plumber fixing their pipe and one other that has positioned too many throw pillows within the sofa that there’s no extra space to take a seat.
To assist the marketing campaign, Progressive revealed a comedic guidebook in 2021 entitled Dr. Rick Will See You Now, which was marketed to be written by the physician himself. Right here’s Dr. Rick making an attempt to construct belief with a brand new home-owner obsessive about cleansing their trashcans.
For this record, we received our numbers from a ballot carried out by The Harris Ballot and Promoting Age involving a nationwide consultant a pattern of over a thousand US adults in January 2022. You’ll be able to view the whole survey results right here.
Right here’s a abstract of our 10 greatest insurance coverage mascots rating:
New Jersey-based mutual insurer NJM Insurance coverage has constructed a status of offering “simply nice insurance coverage” with out the usage of mascots (they didn’t hire the narwhal) or repetitive jingles. However this doesn’t imply they don’t get submissions like these gems:
One factor you could have observed among the many characters featured in our record of the very best insurance coverage mascots is that whereas all of them use humor to get their message throughout, additionally they possess distinct attributes that make them stand out and stick in your head.
That is precisely why these iconic characters have been created. In a fiercely aggressive market corresponding to insurance coverage, firms are allocating big budgets to give you the very best insurance coverage mascots to extend model recognition. The purpose is to get clients to consider their manufacturers in the beginning after they determine to get insurance coverage. And with insurance coverage being an intangible product, these mascots and characters play a vital function in making merchandise appear extra tangible.
What do you consider the very best insurance coverage mascots on the record? Did we miss something? Chat us up within the feedback part beneath.
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